Cocktail Talk is a signature program of JohnstonWells that is designed to help members of an organization—whether they're staff, board members or volunteers—be effective ambassadors for that organization. The program trains participants on the important messages that will help them explain their organization's work and raise funds to support it.
The program involves a series of skits and role-plays to explain the messages and give board members a chance to try them out. Prior to the training session, the JohnstonWells team works with the organization's staff to develop the right messages and an acronym to make them memorable.
While the program is designed specifically to assist participants to communicate effectively in social settings, it can be adapted for corporate purposes as well.