Consumer Products

Knowing how to position a product to reach target audiences is critical to being heard above the constant clamor for consumers’ attention. But in today’s competitive marketplace, awareness is not enough. We help our clients leverage product awareness from the point of introduction to an ongoing program of marketplace visibility and branding support.

Whether in conjunction with advertising or based solely on public relations, our programs effectively deliver the right message to the people most important to our client. From ice cream, juice smoothies, natural beef and beer to nutritional supplements, wireless phones, exercise aids and single-family homes, JohnstonWells has a varied and successful record in reaching consumers with effective sales messages.