JohnstonWells conducts message development and media training programs to help prepare our client spokespersons for effective media interviews in a variety of interview situations.
Our expert team of media trainers – comprised of former broadcast and print journalists – has conducted media training programs for dozens of clients in a variety of industries. During training sessions, our clients participate in a variety of mock print and broadcast interviews conducted by former reporters.
JohnstonWells’ media training has recently been revamped to be more interactive, more dynamic and to better prepare participants for the new, rapidly changing media environment driven by the convergence of traditional media and the Internet. What’s more, we tailor our media training program to the unique needs of each client or project.