JohnstonWells just added Dan Peterson as a senior associate to its team.
Dan brings expertise in media and community relations, crisis communications, social media, business to business, and business development.
Prior to joining JohnstonWells in 2010, Dan served as the Director of Communications for The Alexander Company, a Madison, Wisconsin-based real estate developer. During his tenure at the firm he successfully garnered profile stories in the New York Times, Associated Press, National Public Radio, Washington Post, and Modern Luxury magazine (amongst many others). He also authored stories for real estate trade publications including Land Development, Environmental Design & Construction, Builder/Architect, and Multifamily Trends.
Dan has more than ten years of public relations experience and has worked on brands including Miller Electric Mfg. Co., Hobart Welding Company, Weldcraft, Smith Equipment, Wisconsin Anti-Tobacco, Physicians Plus Insurance, and WEA Trust.
Dan’s public relations career began when he was a freshman at the University of Wisconsin-Milwaukee. Throughout his four years at the University, he worked as an intern at both the school’s Sports Information Department and at Insight Marketing, then a fledgling public relations firm.
An active member of the community for many years, Dan has lent his time to many charitable organizations including Habitat for Humanity, Coats for Kids, Susan G. Komen for the Cure, and the Salvation Army.