JohnstonWells Wins Gold Pick and Silver Pick at PRSA Colorado’s 2011 Gold Pick Award Ceremony
Monday, 16 May 2011 20:00

JohnstonWells Public Relations won a Gold Pick and a Silver Pick Award at the annual ceremony hosted by the Colorado Chapter of the Public Relations Society of America on May 5, 2011.

The firm was recognized for its work with BERNINA of America and Heska Corporation.  BERNINA is a family-owned manufacturer of fine, Swiss-made sewing and embroidery machines. Heska Corporation is a manufacturer and provider of veterinary diagnostic and other specialty products.

On behalf of BERNINA, JohnstonWells accepted a Gold Pick Award for the company’s online community in the reputation/brand management-business category. JohnstonWells created WeAllSew as a hub for sewers and quilters, who are very active in the online sewing community, positioning BERNINA as an active leader in these online conversations.

JohnstonWells was recognized for a Silver Pick Award in the National Media Relations Business to Business category for its work on behalf of Heska. JohnstonWells implemented a media campaign that reinforced Heska’s corporate mission of promoting animal well being and drove participation in an online contest, resulting in great media coverage, including a widely-circulated AP story.