Building Customer Loyalty
Wednesday, 08 August 2007 22:46
Fundamentally, it must promise only what it can deliver and then deliver exactly what it promised – or more. Today, customers expect that promise to be met instantaneously. Public relations can provide tools to help companies determine what they can deliver and convey their promise to the customer.

What's a customer?

Enlightened companies understand a loyal customer is not just a customer. He/she is an advocate. Companies that want to create customer advocates take the time to know their customers very well. What does he care about? What does she believe in? What strikes a chord with him?  

Creating customer advocates requires a company to do something unique that reaches directly into the customer's heart. Customer loyalty increases the propensity to buy, removes barriers to purchase and encourages word of mouth.

Understanding the process

Think about the brands you are loyal to and how that came about. What keeps you loyal? Is it a product that is totally unique? Is it how the company treats its employees? Is it the causes the company supports – an end to hunger? Programs to reach the working poor? Support of local soccer teams?

The process is circular in nature. It looks like this:  Someone tells you about a product – you buy it and use it – you like it – you tell someone else about it – you continue to use it – the person you told about it likes it as well – you learn more about the company through packaging or a Web site – you find that the company supports a cause you care about – you like that – you tell more people about it. As long as the quality is sustained and the service is good, you continue to buy and you continue to tell.
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Darby Doll Named Director of JohnstonWells Emerging Media
Thursday, 19 July 2007 15:23
JohnstonWells Public Relations has appointed Darby Doll as director of JohnstonWells Emerging Media, the firm’s recently formed division that helps clients understand emerging trends and take advantage of technological developments in media and online communications.

Doll, senior counselor and member of the firm’s executive management team, will lead a team of experts at JohnstonWells with considerable experience in new and emerging media, online communications and Web marketing.    

“Technology continues to disrupt and transform the media and the way people communicate, and these changes are occurring more and more rapidly all the time,” said Gwinavere Johnston, president and CEO of the Denver-based firm. “It is crucial for us to stay one step ahead of these changes and to help our clients recognize and seize opportunities while avoiding pitfalls. Darby’s background in new media and his enthusiasm for technology serves our clients well.”
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JohnstonWells Public Relations Acquires Accent Public Relations
Tuesday, 10 July 2007 08:19

Denver-based JohnstonWells Public Relations has acquired Accent Public Relations.

Accent PR is owned by Gina Seamans, APR, a former employee of JohnstonWells Public Relations from 1994 1998. This week, Seamans rejoins the 35-year-old firm, which represents clients throughout the Rocky Mountain region and nationally. The acquisition is the second within a year for JohnstonWells, which acquired Center Reach Communications in September 2006.

Seamans founded Accent PR in 1998 as an independent consultant and grew it into a full-service firm. The clients she brings to JohnstonWells include Bernina of America, Enstrom Candies, Laser Technology, SmartCare Family Medical Clinics and Sterling-Rice Group.

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ColoradoBiz Magazine, Women’s Business Enterprise Council Grant Distinctions to JohnstonWells
Monday, 02 July 2007 19:00

JohnstonWells Public Relations has again been selected for ColoradoBiz Magazine’s highly competitive Top Women-Owned Businesses list for 2007.  The honor comes on the heels of the firm’s official certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise Council-West.  

The list of Top Women-Owned Businesses for 2007 includes companies in Colorado with more than $1 million in revenue, making it the most competitive list in nearly 10 years, according to the publication.

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JohnstonWells Public Relations Supports Denver’s Road Home
Friday, 27 April 2007 15:58

JohnstonWells Public Relations is one of 36 companies to sponsor a parking meter as part of a city-wide campaign to end homelessness in Denver.

ImageThe campaign is a partnership between Denver’s Road Home and the Downtown Denver Partnership.  For the Donation Meter Project, companies and individuals including Kaiser Permanente, sponsor one of 36 recycled parking meters placed throughout the downtown area.  Metro Denver residents and visitors then have the opportunity to donate their spare change into the meters to support programs for the homeless.  JohnstonWells’ parking meter is located at 16th and Champa Sts.

“With 43 percent of Denver’s homeless population being women and children, it was a natural choice for our organization,” said GG Johnston, president of JohnstonWells.  “As a woman-owned business, we’ve always reached out to organizations that support women, children and the arts.”

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Paul Holmes Names JohnstonWells Public Relations Top Place to Work
Monday, 02 April 2007 02:00

JohnstonWells Public Relations placed fifth in the nation in its size category as best place to work by the 2007 Holmes Report, a public relations trade publication.

Paul Holmes, editor of the report said the firm’s career path and performance evaluation program has become an industry standard.

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JohnstonWells Hires New Associate
Thursday, 22 March 2007 02:00
JohnstonWells Public Relations has added Derek Grant to its client services team.

Grant joined JohnstonWells in September of 2006 as an intern with a background in communications.  Grant assists on several client teams, including Qwest Communications, The Wyoming Community Development Authority and Meritech.

Grant graduated from the University of Wyoming with a bachelor’s degree and master’s degree in communications. There, he was named Outstanding Graduate Assistant and also taught public speaking.
 
Get Your IN 2007
Monday, 19 March 2007 02:00

We are pleased to invite you to our 4th Annual “Get Your IN” Internship Certificate Program on Wednesday, May 16, 2007, from 8 a.m. to 1:30 p.m.

“Get Your IN” is not an internship but is designed to help you market yourself as you begin your job search.

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Marc Williams set to lead JohnstonWells' broadcast division
Monday, 11 December 2006 19:00
DENVER — JohnstonWells Public Relations recently hired veteran television journalist Marc Williams to lead the firm’s broadcast division. Marc Williams, senior counselor, comes to JohnstonWells with more than two decades of experience in public relations and broadcast journalism as an assignment editor, producer, manager and assistant news director. At JohnstonWells, Williams will draw on this background to head up the company’s broadcast division, providing strategic counsel to clients regarding local and national broadcast outreach.
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JohnstonWells Reaches out to Denver Community
Monday, 13 November 2006 19:00
DENVER — Suzanne Trantow and Kathryn Wilson of JohnstonWells Public Relations were recently recognized by the arts and non-profit communities in Denver. Wilson was selected for the Colorado Business Council for the Arts (CBCA) in 2005 to participate in its Leadership Arts program. Upon graduating, she was selected to serve as an at-large member of the Community Relations Council for the Denver Center for Performing Arts (DCPA). The Council aims to advise and support DCPA in its goal of serving the community through the celebration of diversity in the arts. In addition, Wilson was selected to serve on the board of Colorado Youth at Risk (CYAR), an organization that deeply impacts high-risk teenagers and those around them through intensive community-based mentoring.
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GG Johnston Selected for Colo. PRSA Board of Directors
Monday, 30 October 2006 19:00
DENVER — GG Johnston, president and COO of JohnstonWells Public Relations, will serve on the 2007 Board of Directors of the Public Relations Society of America Colorado Chapter (PRSA), an association for public relations practitioners in Colorado. Johnston has been an active member of PRSA for a number of years and her board position is the latest in a long company tradition of involvement in PRSA and the industry. JohnstonWells’ founder, Gwinavere Johnston, is a former president of the Colorado PRSA chapter and five JohnstonWells staff members currently hold positions on various committees within PRSA.
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