JohnstonWells Public Relations Celebrates 35th Anniversary
Thursday, 26 October 2006 19:00
Milestone Charitable Contribution Donated to PeaceJam

DENVER – Denver public relations firm JohnstonWells celebrates its 35th year in business this month. The firm, founded in 1971 by Gwinavere Johnston, was the first public relations firm in Colorado founded and owned by a woman.

Today, JohnstonWells is one of the largest public relations firms in the Rocky Mountain West. Its current clients include Qwest Communications, McStain Neighborhoods, Denver Regional Council of Governments and the Regional Air Quality Council.

“The most important lesson we’ve learned is that we must always strive for creativity and pay the closest possible attention to client service and current trends. This is a business where you can never let your guard down,” said Johnston, founder and CEO. “Though we’ve had many great years, I am always optimistic that what’s to come will be better than what has been.”

To celebrate its 35th anniversary, JohnstonWells donated more than $150,000 in professional fees to help promote PeaceJam, the international organization that brought 10 Nobel Peace Prize Laureates to the University of Denver in September 2006 for largest-ever gathering of Nobel Laureates outside of Oslo, Norway. Services included national and international media relations, strategic planning and event coordination for the anniversary conference and other national PeaceJam events. The laureates and 3,000 worldwide youth in attendance encouraged a global call-to-action to perform one billion acts of peace in the next decade.

“We are strong believers in giving back to the community because it’s the right thing to do,” said Johnston.
A Partnership Should Have Value (and Peace)
Monday, 16 October 2006 19:00
by Diane Amdur

Ten Nobel Peace Prize laureates on one stage, including the Dalai Lama and Archbishop Desmond Tutu, and almost 3,000 international students listening to their wisdom from the audience.   This moment was a first-ever in the United States.  The feeling from JohnstonWells’ staff  was historical, as well.

When JohnstonWells Public Relations wanted to give back to the community in a generous and meaningful way, commemorating its 35th year in business, the firm thought carefully about a cause that shared its values, commitment and passion.   The firm craved pro-bono work that was fulfilling enough to replace financial worth, had emotional merit and was significant enough to celebrate such a milestone.

So how do you choose a nonprofit with professional and personal value to your organization?   Answers to the following questions will help you assess the value of a potential pro-bono relationship.
  • Does the nonprofit have an aligned mission with yours?
  • Can your employees relate to the cause and will they be passionate about investing their time?
  • Can you help the pro-bono client succeed while continuing to meet the needs of paying clients and customers?
  • Is the content of the project interesting and a good fit?
When Gwinavere Johnston, CEO of JohnstonWells, learned about the anniversary celebration of the locally-based, international organization, PeaceJam, she knew she could answer “yes”  to all the above questions.

Does the nonprofit have an aligned mission with yours?
  • PeaceJam is a non-profit organization whose mission is to create action and stimulate peace through inspiring youth from around the world.  JohnstonWells’  commitment to youth, community and education matched PeaceJam’s credo.
  • PeaceJam was seeking media support for its 10th Anniversary Conference in Denver, which featured the largest gathering of 10 Nobel Peace Prize laureates in the United States.  JohnstonWells appreciated the familiar anniversary aspect and felt that the Denver-based, but international scope, could be supported by its affiliation with IPREX  (the world’s largest public relations corporation).
JohnstonWells Announces New Team Additions
Tuesday, 10 October 2006 19:00
DENVER — JohnstonWells Public Relations added two new members to its client services team.

Elizabeth Baugher, counselor, comes to JohnstonWells with more than eight years of experience in both the public relations and marketing industries.  She is a former employee of Center Reach Communications, which was acquired by JohnstonWells in September.
Breanna Peters Promoted to Senior Associate
Monday, 25 September 2006 19:00
DENVER – Breanna Peters of JohnstonWells Public Relations has been promoted to senior associate.

Peters has been with JohnstonWells for three years and is an integral part of her client teams, assisting in planning, writing and media relations.

As a senior associate, Peters will continue her work with clients, including McStain Neighborhoods, Qwest Communications,Monarch Center for Family Healing and SkyDex.

Peters is a member of the Public Relations Society of America, holds a communications committee position within the Juvenile Diabetes Research Foundation and is a volunteer at Brent’s Place, a hospitality house for children with cancer and their families.
JohnstonWells Announces New Clients
Wednesday, 20 September 2006 19:00
DENVER – Exempla Healthcare, SysTest Labs, Meritech, Inc. and Medical Simulation Corporation have selected JohnstonWells Public Relations to provide media relations and strategic communications counsel.

Exempla Healthcare – Exempla was formed in 1998 bringing together Saint Joseph Hospital, Lutheran Medical Center, Good Samaritan and the Exempla Physician Network.  Exempla is a not-for-profit organization committed to responsive healthcare that serves the community and is sponsored by the LMC Community Foundation and the Sisters of Charity of Leavenworth Health System.
JohnstonWells Public Relations Acquires Center Reach Communications
Monday, 11 September 2006 19:00
DENVER – JohnstonWells Public Relations, one of the largest public relations firms in Denver, Colorado, has acquired Center Reach Communications.

Center Reach Communications was previously owned by Tracy Aiello, a former partner in the firm Wall + Aiello Public Relations. Entering its 35th year, JohnstonWells Public Relations represents clients throughout the Rocky Mountain region and nationally.

“Acquiring Center Reach Communications adds to the significant pool of talent among our senior public relations professionals,” said Gwinavere Johnston, founder and chief executive officer of JohnstonWells.
When in doubt, overpack
Monday, 11 September 2006 19:00
By Ann Christian, APR, president, Ann Christian Public Relations

Like many others, I fled New Orleans in the wee hours of Aug. 28.  Figuring I would be back in two days, packing consisted of stuffing an extra golf shirt, pair of pants and pajamas into an overnight bag.  I grabbed my laptop, put my dog in the car, boarded up the house and left.

My planned two-day evacuation ended up being three months.  In the two weeks following Hurricane Katrina, I slept in seven different cities, bouncing from friends to family to hotels. My business was gone. When reality hit that I wasn’t going home, I ended up driving to Denver to stay with my brother. Close to 1,900 miles of driving later, the only thing I knew was that I owned a laptop, two pairs of pants, two shirts and a pair of pajamas.

One moment I was a PR specialist in New Orleans, the next an evacuee in Denver.
Is Your Organization Prepared to Survive a Pandemic?
Thursday, 24 August 2006 19:00
By Darby C Doll

If and when the bird flu pandemic hits, it could spread across the United States within weeks giving your executive team little time to respond. In a matter of days, some of your executives and any number of your employees might be unable to come to work – quarantined, ill or caring for family members who are ill.

And yet, despite all the recent hype, few organizations have developed a work plan for business continuity in the face of the pandemic.

Is your organization prepared to survive an outbreak of the bird flu pandemic?

How would you answer these questions?
  • Do you currently have a plan in place for business survival during a pandemic?
  • Are your key executives ready to move into action if a pandemic starts spreading across the globe?
  • If some or all of your senior executives were quarantined at home would they be able to     communicate with each other and your customers and partners?
  • Are you prepared for up to 50 percent of your employees to be unable to report to work?
  • How would your organization be affected by possible border closures and travel restrictions?
At a recent seminar hosted by JohnstonWells Public Relations, “Pandemic Flu: How Can Healthy Communications Keep Your Business Alive?” panelists recommended that every company move today to develop a plan for an outbreak of the avian flu.
Video News Releases – In the Spotlight of Controversy Again
Sunday, 20 August 2006 19:00
By Audrey Strong

Once again we see video news releases, or VNRs, in the spotlight of controversy. Last year’s controversy centered on government-sponsored VNRs. In August, the Federal Communications Commission (FCC) sent letters to 77 television broadcasters, asking whether their stations had properly labeled VNRs.

At the time FCC commissioner Jonathan S. Adelstein said in a statement, “The public has a legal right to know who seeks to persuade them so they can make up their own minds about the credibility of the information presented. Shoddy practices make it difficult for viewers to tell the difference between news and propaganda.”

Adelstein is right that American television news viewers have the right to know where their news comes from and must trust television news stations to provide them stories that are accurate and balanced. But VNRs need not be done away with altogether.
Wyoming and Colorado Public Relations Firms Forge Strategic Partnership
Tuesday, 20 June 2006 19:00
DENVER – Flitner Communications of Jackson and JohnstonWells Public Relations in Denver have forged a strategic partnership designed to offer current and future Wyoming-based clients in-depth media relations, community relations and social marketing counsel and services.

The firms’ owners, both Wyoming natives, are eager to further contribute to the state’s educational initiatives and flourishing business community.  Sara Flitner, owner of Flitner Communications, serves on the boards of the Community Foundation of Jackson Hole, First Interstate Bank of Jackson, and Our Families Our Future.  Flitner also serves on the Environmental Quality Council, a gubernatorial appointment to which she was appointed in 2004.  JohnstonWells Public Relations CEO and founder Gwinavere Johnston serves on the boards of the Wyoming Business Council and University of Wyoming Foundation.
JohnstonWells Recognizes Stacey Trujillo with Promotion
Tuesday, 20 June 2006 19:00

DENVER – Stacey joined JohnstonWells Public Relations in 2005, bringing with her 15 years of experience as an executive administrative assistant with additional customer service and sales experience in the hospitality industry.

Stacey is a master at troubleshooting and runs the office in a smooth and seamless manner. In addition to managing a 25-person staff, she serves as executive assistant to CEO Gwin Johnston.

Stacey enjoys volunteering for the Alzheimer's Association Colorado Chapter and Greenprint Denver's Mile High Million.

Stacey has explored classes at the University of Northern Colorado, Platt College and Metropolitan State College of Denver and continues to pursue higher learning. 


Page 10 of 11