Strategic Planning

We have seen companies waste considerable money on misguided public relations programs that lack focus, solid research and meaningful objectives. Splashy events and slick marketing materials may impress, but they do little else for the organization if they aren’t part of a thoughtful, results-oriented program.

Involving clients in every step of the planning process means everyone is on the same page and there are no surprises. Plans may be as simple as a two-page outline for a specific project or as comprehensive as a full-blown crisis communications plan. Large or small, JohnstonWells has drafted literally hundreds of plans for clients that have accomplished the results they were seeking in a methodical way.